Revlon wanted to develop a model influencer campaign for their newly relaunched make-up brand, Almay. We set out to create an inclusive campaign that involved three different levels of influencers with custom swag and free products... the Almay Class of 2018.
I designed a custom holographic box filled with the 2018 Almay product line, a customized letter board and the Almay Yearbook: a glossy zine with eye-catching spreads that welcomed influencers to the Class of 2018. The box shipped out to over 600 influencers who in-turn posted about it on their Instagrams.
We also worked with 75 specific influencers to share their “class superlative,” an inclusive update to a yearbook tradition that urged people to share and celebrate what makes them unique.
The campaign was capped by an event in New York, where 18 influencers were invited to celebrate in a meticulously designed space with customized lockers, trophies and customizable Almay Class of 2018 jackets.
