I helped to create one of the first-ever real-time 1-to-1 social response campaigns for Purina.
I added some fun to Twitter users’ pet photos by illustrating them with whimsical scenes to show how life is better with pets.
This campaign resulted in a 100% lift in Twitter mentions and over 6 million quality impressions.
I added some fun to Twitter users’ pet photos by illustrating them with whimsical scenes to show how life is better with pets.
This campaign resulted in a 100% lift in Twitter mentions and over 6 million quality impressions.
I also designed a post-it note mural to help launch Purina’s “Pet’s at Work” initiative to turn more workplaces into pet-friendly environments.